Competencies

Traditionally Aalund would be characterised as an analysis institute. Meaning competencies such as phone interviewing / web interviewing, response rates, data quality, software, statistical models etc. should be in focus. - But many others excel in these areas as well.

Our focus is on "solutions that are used and remembered", and our competencies are:

- An understanding of the nature of companies (rather than an analysis-technical approach)
- An understanding of the leader's role and challenges (rather than a mathematical customer co-worker model)
- An understanding of the co-workers' desires and values (rather than a yearly surveying method)
- An understanding of the county-citizen relationship from both sides (rather than a web-investigation)

This means that we think in terms of flat manager hierarchies, time trouble, missing resources for workshops and action plans, business-to-business trade; innovation input, production specific market knowledge, co-worker involving, co-worker performance vs. customer experience; unique customer experiences, unique community experiences, municipal administration and democracy development.