Competencies

In traditional terms, Aalund might best be described as a market research institute. Then our competencies in telephone interviewing/web interviewing, response rates, data quality, software, statistical models and similar would be in focus. – But there are many others who are also competent in these fields.

Our focus is on ”solutions that are used and remembered”, and our competencies are:

• understanding the nature of a company (as opposed to a research-technical approach)
• understanding the job and challenges facing the manager (as opposed to a mathematical customer-employee model)
• understanding the co-worker’s wishes and values (as opposed to an annual measurement method)
• understanding the relationship between municipality and citizen from both perspectives (as opposed to a web survey).

This means that we think in terms of flat management hierarchies, pressure of time, restricted resources available to run workshops and make plans of action, business-to-business trade, input to innovation, operationally-focused market expertise, co-worker involvement, co-worker performance vis à vis customer experience, unique customer experiences, unique citizens’ experiences, municipal administration and democratic development.