Competencies

Traditionally, Aalund would be categorised as an opinion research institute. This means that competencies such as telephone/web interviewing skills, reply quota, data quality, software, statistics etc. would be needed. But many companies are very good at that.

Instead, our focus is on “solutions that are utilised and remembered”, and our competencies are:

• an understanding of the nature of the company (rather than an analytical-technical approach)
• an understanding of the manager’s job and challenges (rather than a mathematical customer/staff model)
• an understanding of staff needs and values (rather than a method of yearly measurements)

In this way, we think along the lines of flat management hierarchies, time pressure, missing resources for workshops and action plans, business-to-business commerce, innovation input, operationally based market knowledge, staff involvement, staff performance versus customer experience, unique customer experiences, unique user experiences and public administrations.