Market Research

Aalund Market Surveys
Every year we perform a number of comprehensive BtB market surveys for the telecommunications, auditing, business consulting, banking and pensions markets. The surveys provide companies with valuable input for improving customer and market performance. Our surveys are bought by the largest suppliers in several Scandinavian countries.

Performance Management
We also carry out research among the company’s external stakeholders, for example, customers, potential customers, distributors, suppliers and subsidiaries. And we advise on methods for increasing customer satisfaction, customer loyalty and market attractiveness.

Internet Intelligence
MarketScape (www.marketscape.net) is market leader within competitive, market and scientific intelligence on the internet. Our services include advanced e-intelligence solutions that are tailor-made to suit the individual customer. Our CI:Lab database is designed to be highly accessible to all relevant users.

Market Research Products
Over the last 20 years, Aalund has developed solutions and concepts to approach market issues facing BtB companies in all branches of industry. We call these concepts the Aalund products. Our products ensure that our customers have access to hundreds of hours of development thinking related to Customer Loyalty, Customer Satisfaction, Brand Improvement, Market Surveillance and Business Opportunity Studies.