The PR Barometer
A PR planning and development tool, providing opportunities to act in reaction and proactively to the press.
The PR Barometer measures journalists’ satisfaction with and opinion of individual companies’ or organisations’ way of tackling the press. The primary objective is to provide the communications department with a response to their work, thus creating an opportunity to work reactively with any issue that arises. In addition, the Barometer’s survey contains a variety of components that facilitate working proactively with topical themes and issues.
The PR Barometer is action-orientated and for use in internal and external contexts alike:
• to improve cooperation with journalists in clearly-defined areas
• to learn best practices from other organisations which tackle the press excellently
• to establish clear targets for communication and to track progress over time
• to clearly present the communication department’s results.
The PR Barometer is available in two versions – one for private, commercial enterprises and one for public and non-profitmaking organisations.
The survey is carried out annually in Denmark, Norway, Sweden and Finland. The survey includes a total of approximately 2000 telephone interviews with journalists in these four countries.
If you want to know more about the PR Barometer, please contact Business Unit Manager Laila Juel Bach-Hansen, tel.: (+45) 87 31 09 09 or email: ljb@aalund.com.
The PR Barometer
Tilbagemelding - PR-Barometret DK 2011
Resultater fra PR-Barometeret NO 2011
Resultat från PR-Barometern SE 2011
Lehdistötiedote korjattu - The PR Barometer FI 2011
The PR Barometer Public
Pressemeddelelse - PR Barometret Samfund DK 2011
Generella resultat - PR Barometer Samhälle SE 2011
PR Barometri Yhteiskunta - lehdistötiedote FI 2011
