High-end B2B Market Research
AALUND | take your customer and employee performance to a new level
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What we do
Aalund specializes in the B2B market.
We work with target groups and stakeholders.
We assist with sales, communication (internal/ external) and business development:
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- Where does the company stand with customers, competitor’s customers and stakeholders?
- Why is the company perceived in the way that it is?
- What actions should the company take?
Products
The Team
John Aalund
An innovative and visionary creator.
Works on B2B market analyses, strategy analyses, modern satisfaction analyses and internal communication analyses.
Appreciates a close and trust-based working relationship with his customers.
Is happy to provide advice on implementation and business development, also internationally.
Has two teenage boys aged 17 and 19.
Runs many kilometres every week, plays football occasionally and is a very keen skier.
Loves the way Canadians relate to and interact with other people.
M.Sc. in Economics and Business Administration from the Aarhus University.
Morten Mau Kai
Business developer and product strategist.
Specialised in B2B customer relations and customer orientation.
Overall responsibility for Aalund Sales Guard, which includes Aalund’s sales and customer relationship tools. Also works with key accounts to create business results through increased customer insight.
Works on business and product development and is the ideas man behind several of Aalund’s core products.
Three school-age children ensure a constant high level of activity, especially on various football pitches around Zealand.
If there is time to spare he also likes to go jogging and skiing.
M.Sc. in Economies and Business Administration from the Aarhus School of Business.
Christian Thorn
Responsible for Aalund PR & Communication and thus for a broad portfolio of surveys in the field of communications.
International experience of building and managing licensing partnerships with companies in Belgium, Finland, Poland, Canada and elsewhere.
Customer-oriented and fully focused on ensuring that the focus is on meeting customer needs and wishes.
Outside working hours spending time with the family is the first priority, followed by good food, golf and travel when time and budget allow.
Graduated as a Business Development Engineer from Aarhus University in 2009 – an education that gives him a different profile with a product development-oriented mindset on a technical as well as commercial level.
Isabella Kjeldsen
Sarah Kittel
Aalund's Swedish Business Unit Manager, located in Malmö.
Sarah works primarily with PR Barometer Society and PR Barometer Business.
She is driven by listening to her collaborators and helping them to express their needs and translate these into something measurable, concrete and easy to communicate.
Sarah also works as a freelance music critic.
She is educated in psychology at Lund University and has a degree in Business Administration from Stockholm Business School.
Gudbrand Gråbak
Is Aalund’s Market Director in Norway.
He is in charge of all Aalund’s activities in Norway, including the PR Barometer, internal communications and B2B customer surveys.
His inner drive and motivation comes from contact with our customers, and his passion is to ensure that our services help our partners develop their business and achieve their targets.
When he is not working for Aalund he spends a lot of time with the four other members of his family.
He loves to spend time in their cabin in the mountains, and he is a dedicated football fan with a love for both Norwegian and English football.
Stian Isaksen
Stian is working with customer- and business -development with a base in Aalund’s Oslo office.
He keeps a special focus on B2B customer- and relations- surveys, Aalund’s PR- Barometer and the sales manager tool Sales Guard.
His motivation is to deliver solutions and consultation that can contribute to a increased creation of value and a markedly better performance for his customers.
With two daughters, who are active in Handball and Volleyball, he spends a large part of his weekends as a chauffeur and supporter.
Otherwise, social activities such as music, skiing and travel to European cities take up the rest of any free time.
Stian graduated Cand.Mag. in Social Studies from Oslo University and has many years experience in the research business in Norway.
Bo Christensen
Has worked in market research for over 25 years and has extensive experience of quantitative analysis of the business and consumer markets and in the public sector.
Is responsible for the design of surveys and choice of analytical methods.
In addition to data processing and analysis, Bo works on general product development and development of customer-specific analysis concepts.
He has acquired specialist knowledge of business processes in manufacturing and wholesale businesses and among different professional categories in the construction industry.
Is also responsible for IT at Aalund’s five offices.
