Do you mean business?

AALUND |  take your customer and employee performance to a new level


What we do


Aalund specialises in BtB market research, internal communication and employee surveys.

Read More

Our speciality is a time saving online tool, which helps managers, group leaders and employees in creating new solutions.




PR Barometer® is northern Europe’s largest communications survey that measures journalists’ perceptions of organisations’ and businesses’ press-related activities and their general media profile.
Customer Feedback is a relationship building tool that focuses on how a company’s performance is assessed by its customers.
In Organisational Dialogue the objective is to listen to employees and managers in a process that is based on online dialogue and where the focus is on the subsequent action plan.
ICM is an internal communication survey in the form of an efficient and user-friendly online tool that is designed to improve an organisation’s internal communication.
CustomerMonitor has been developed specifically for accounting firms focusing on small and medium-sized enterprises (SMEs) in collaboration with the national audit associations in the Nordic countries.
We carry out research among the company’s external stakeholders - for example: customers, potential customers, distributors, suppliers, opinion leaders, subsidiaries, employees and leaders.

The Team


John Aalund
Managing Director+45 87 31 09 29
An innovative and visionary creator.

Works on B2B market analyses, strategy analyses, modern satisfaction analyses and internal communication analyses.
Appreciates a close and trust-based working relationship with his customers.
Is happy to provide advice on implementation and business development, also internationally.

Has two teenage boys aged 17 and 19.
Runs many kilometres every week, plays football occasionally and is a very keen skier.
Loves the way Canadians relate to and interact with other people.

M.Sc. in Economics and Business Administration from the Aarhus University.

Call John on +45 87 31 09 29
Morten Mau Kai
Managing Director+45 33 45 84 89
Business developer and product strategist.
Specialised in B2B customer relations and customer orientation.

Overall responsibility for Aalund Customer Feedback, which includes Aalund’s sales and customer relationship tools. Also works with key accounts to create business results through increased customer insight.
Works on business and product development and is the ideas man behind several of Aalund’s core products.

Three school-age children ensure a constant high level of activity, especially on various football pitches around Zealand.
If there is time to spare he also likes to go jogging and skiing.

M.Sc. in Economies and Business Administration from the Aarhus School of Business.

Call Morten on +45 33 45 84 89
Christian Thorn
Business Unit Director+45 87 31 09 30
Responsible for Aalund PR & Communication and thus for a broad portfolio of surveys in the field of communications.

International experience of building and managing licensing partnerships with companies in Belgium, Finland, Poland, Canada and elsewhere.
Customer-oriented and fully focused on ensuring that the focus is on meeting customer needs and wishes.

Outside working hours spending time with the family is the first priority, followed by good food, golf and travel when time and budget allow.

Graduated as a Business Development Engineer from Aarhus University in 2009 – an education that gives him a different profile with a product development-oriented mindset on a technical as well as commercial level.

Call Christian on +45 87 31 09 30
Søren Secher Huvendick
Market Director+45 33 45 84 92
Business developer who works closely with customers.

Works on all kinds of B2B customer and market analyses.
Mutual trust and respect in his work with customers is the driving force.
Develops the customer’s business through customer and market insights.

Travels frequently, ideally to cities where he can visit friends. His best experience so far is Buenos Aires.
Enjoys playing tennis and squash. Has a love for good food, whether prepared at home or at a restaurant.

M.Sc. in Economies and Business Administration from the Aarhus School of Business.

Call Søren on +45 33 45 84 92
Markus Sjöholm
Market Director, Sweden+46 735 32 58 95
Is in charge of Aalund’s operations in Sweden.

He deals with external as well as internal communication surveys and B2B customer surveys among corporate customers.
His ambition and motto is to help businesses perform better regardless circumstances and objective.
His strength lies in business to business communications, and he thinks meetings with customers are the best part of his work.

In his free time Markus devotes his time to his two daughters and wife, and likes to spend time in nature.
When he has time over he likes to watch football, go to the gym or play indoor bandy.

Call Markus on +46 735 32 58 95
Gudbrand Gråbak
Market Director, Norway+47 90 54 94 12
Is Aalund’s Market Director in Norway.

He is in charge of all Aalund’s activities in Norway, including the PR Barometer, internal communications and B2B customer surveys.
His inner drive and motivation come from contacts with our customers, and my passion is to ensure that our services help our partners develop their business and achieve their targets.

When he is not working for Aalund he spends a lot of time with the four other members of his family.
He loves to spend time in their cabin in the mountains, and he is a dedicated football fan with a love for both Norwegian and English football.

Call Gudbrand on +47 90 54 94 12
Bo Christensen
Business Development & Research Director+45 87 31 09 23
Has worked in market research for over 25 years and has extensive experience of quantitative analysis of the business and consumer markets and in the public sector.

Is responsible for the design of surveys and choice of analytical methods.
In addition to data processing and analysis, Bo works on general product development and development of customer-specific analysis concepts.

He has acquired specialist knowledge of business processes in manufacturing and wholesale businesses and among different professional categories in the construction industry.

Is also responsible for IT at Aalund’s five offices.

Call Bo on +45 87 31 09 23