B2B Markets & Customers
Advice | Market Research | Inspiration
What we do
Aalund specializes in the B2B market.
We work with target groups and stakeholders.
We assist with sales, communication (internal/ external) and business development:
PR Barometer® is northern Europe’s largest communications survey that measures journalists’ perceptions of organisations’ and businesses’ press-related activities and their general media profile.
Sales Guard® helps account managers build strong B2B relationships and increase sales from the most important accounts.
Competitive Power Tool
Input to the building process – for a stronger competitiveness. Input to the change strategy – where and what to do! Input to a competitive power strategy?
In Organisational Dialogue the objective is to listen to employees and managers in a process that is based on online dialogue and where the focus is on the subsequent action plan.
Internal Communication Manager
ICM is an internal communication survey in the form of an efficient and user-friendly online tool that is designed to improve an organisation’s internal communication.
Aalund Brand Optimizer
When you look at your brand versus your image and reputation? Do you have the reputation you wish for and does the desired position generate customer leads?.
Business Development & M&A
Strategy planning – new concepts – product development – market due diligence etc.
Market Research B2B (ad hoc)
As a B2B advice and research company for more than 25 years with two specialised B2B interview centre we are ready to support your business. In the Nordic area, in Europe or World Wide.
Erfaringen er, at tilbud udarbejdes med stor faglig gejst og i den tro at organisationens forståelse af den potentielle kunde er tilstrækkelig. Det NYE er, at man bruger mindst 50% af sine ressourcer på at forstå, hvordan man vinder kunden / projektet. Og ikke bruger 100% af sine ressourcer på at udarbejde tilbuddet.
John AalundAn innovative and visionary creator.
Special on business development, strategy planning, B2B market research and internal communication.
Appreciates a close and trust-based working relationship with his customers.
Is happy to provide advice on implementation and business development, also internationally.
Has two teenage boys aged 17 and 19.
Runs many kilometres every week, plays football occasionally and is a very keen skier.
Loves the way Canadians relate to and interact with other people.
M.Sc. in Economics and Business Administration from the Aarhus University.
Morten Mau KaiBusiness developer and product strategist.
Specialised in B2B customer relations and customer orientation.
Overall responsibility for Aalund Sales Guard, which includes Aalund’s sales and customer relationship tools. Also works with key accounts to create business results through increased customer insight.
Works on business and product development and is the ideas man behind several of Aalund’s core products.
Three school-age children ensure a constant high level of activity, especially on various football pitches around Zealand.
If there is time to spare he also likes to go jogging and skiing.
M.Sc. in Economies and Business Administration from the Aarhus School of Business.
Christian ThornResponsible for Aalund PR & Communication and thus for a broad portfolio of surveys in the field of communications.
International experience of building and managing licensing partnerships with companies in Belgium, Finland, Poland, Canada and elsewhere.
Customer-oriented and fully focused on ensuring that the focus is on meeting customer needs and wishes.
Outside working hours spending time with the family is the first priority, followed by good food, golf and travel when time and budget allow.
Graduated as a Business Development Engineer from Aarhus University in 2009 – an education that gives him a different profile with a product development-oriented mindset on a technical as well as commercial level.
Gudbrand GråbakIs Aalund’s Market Director in Norway.
He is in charge of all Aalund’s activities in Norway, including the PR Barometer, internal communications and B2B customer surveys.
His inner drive and motivation comes from contact with our customers, and his passion is to ensure that our services help our partners develop their business and achieve their targets.
When he is not working for Aalund he spends a lot of time with the four other members of his family.
He loves to spend time in their cabin in the mountains, and he is a dedicated football fan with a love for both Norwegian and English football.
Stian IsaksenStian is working with customer- and business -development with a base in Aalund’s Oslo office.
He keeps a special focus on B2B customer- and relations- surveys, Aalund’s PR- Barometer and the sales manager tool Sales Guard.
His motivation is to deliver solutions and consultation that can contribute to a increased creation of value and a markedly better performance for his customers.
With two daughters, who are active in Handball and Volleyball, he spends a large part of his weekends as a chauffeur and supporter.
Otherwise, social activities such as music, skiing and travel to European cities take up the rest of any free time.
Stian graduated Cand.Mag. in Social Studies from Oslo University and has many years experience in the research business in Norway.
Bo ChristensenHas worked in market research for over 25 years and has extensive experience of quantitative analysis of the business and consumer markets and in the public sector.
Is responsible for the design of surveys and choice of analytical methods.
In addition to data processing and analysis, Bo works on general product development and development of customer-specific analysis concepts.
He has acquired specialist knowledge of business processes in manufacturing and wholesale businesses and among different professional categories in the construction industry.
Is also responsible for IT at Aalund’s five offices.