Aalund Brand Optimizer

Aalund Brand Optimizer

Make your brand position bring new customers

1. Your first Brand Strategy?

The Brand Optimizer output:

A. Best New Bizz positions
B. Are the positions free?
C. Your present image


Input for the Brand Building process – where and what to do!


2. Want to change Brand Position?

The Brand Optimizer output:

A. Are the new positions free?
B. Are these positions best for
creating New Bizz inflow?

Input for the Brand Change strategy – where and what to do!


3. Want to measure the effects of your brand investments?

The Brand Optimizer output:

A. Your brand positions among non-customers?
B. Is this what you went for?
C. Are these positions optimal for New Bizz (attractive)?

Input to an optimization process – where and what to do!


Brand

“Do we have the reputation we wish?”. (The Brand Strategy)

“Does the desired position generate customer leads?”.


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Aalund Brand Optimizer


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