PR Barometer® is northern Europe’s largest communications survey that measures journalists’ perceptions of organisations’ and businesses’ press-related activities and their general media profile.
Sales Guard® helps account managers build strong B2B relationships and increase sales from the most important accounts.
Competitive Power Tool
Input to the building process – for a stronger competitiveness. Input to the change strategy – where and what to do! Input to a competitive power strategy?
In Organisational Dialogue the objective is to listen to employees and managers in a process that is based on online dialogue and where the focus is on the subsequent action plan.
Internal Communication Manager
ICM is an internal communication survey in the form of an efficient and user-friendly online tool that is designed to improve an organisation’s internal communication.
Aalund Brand Optimizer
When you look at your brand versus your image and reputation? Do you have the reputation you wish for and does the desired position generate customer leads?.
The purpose of achieving satisfied customers is maintaining customer relations and a sale. And customer satisfaction is thereby also about creating customer loyalty. In the last 5-10 years, a very simple measurement technique – Net-Promoter-score (NPS) – has spread everywhere.
Business Development & M&A
Strategy planning – new concepts – product development – market due diligence etc.
Market Research B2B (ad hoc)
As a B2B advice and research company for more than 25 years with two specialised B2B interview centre we are ready to support your business. In the Nordic area, in Europe or World Wide.
Employer Brand Position
Employer branding is a company’s work with marketing itself as an attractive work place. This work requires participation from management, HR, communication people and more.
Erfaringen er, at tilbud udarbejdes med stor faglig gejst og i den tro at organisationens forståelse af den potentielle kunde er tilstrækkelig. Det NYE er, at man bruger mindst 50% af sine ressourcer på at forstå, hvordan man vinder kunden / projektet. Og ikke bruger 100% af sine ressourcer på at udarbejde tilbuddet.