The Press office of Discovery networks has close daily contact with, and services, a large grouping of newspapers and journalists, who, every day, publish content regarding our programs and our channels on their platforms: digital, social, on web-tv and in print.
PR Barometer gives a new dimension to our, already strong, relationship with these editorial media.
Besides this, it is a very useful tool in developing our work with the press and in setting concrete and relevant creative goals for our business, that best mirror what Swedish journalists are seeking.
Dan Panas, Communications Manager & PR
http://www.discoverynetworks.se/
